This cannot be stressed enough.

As an entrepreneur, it is your job to be a specialized-generalist—that is, someone who has enough knowledge on every relevant industry, niche, market, skill set and specialization to be able to understand it, speak to it, and give appropriate direction. You are the leader, after all. And in order to lead effectively, you’re going to need to be well versed.

Some people, however, aren’t great readers (or absolutely despise it). I would still challenge you to acquire the skill, but if nothing else, turn to podcasts, audio books, and informational videos. The point here is to constantly be filling your knowledge buckets. If your work output is so high that you never have time for any “input” activities (like studying your craft, industry, etc.) then things are out of balance.

Make time for input.